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This publication investigates the misinformation surrounding Conversion Therapy in the modern day. Instead of fact-checking, it creates a counter-narrative using the same persuasive techniques that made this cruel pseudo-scientific practice appear credible and authoritative in the first place - success stories. Along with re-adapting and re-contextualising the editorial aesthetics, the project urges readers to question how trust is manufactured through form as much as through content.
Sean Do